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Live Masterclass  ·  7 & 8 July 2026  ·  For Every Real Estate Professional

Meta Ads for Real Estate.
Not Generic Marketers.

Residential. Luxury. Commercial. Plots. Second Homes. Holiday Homes. Rental. Resale. Dubai Off-Plan. Every property type, every market — a different strategy. Learn all of it in 2 evenings, with zero upsells and 100% content.

7 & 8 July 2026
7:30–9:30 PM IST, Both Days
Live on Zoom
Recordings Included
Reserve Your Seat — ₹3,999 →
✓ No upsells  ·  ✓ No follow-up programs  ·  ✓ 100% content
Nishant Somani
Nishant Somani
Founder, TechySharks  ·  Real Estate Marketing Expert
ICONS Academy · Godrej
· 2 Live Sessions on Zoom
· Recordings Included for Life
· Zero Upsells · 100% Content
· India & Dubai Markets
· Strategy for Every Segment
· ₹23 Cr+ Ad Spend Managed
· 1,100+ Realtors Trained
· Training Partner: Godrej Properties
· 120+ Developer & CP Clients
· 2 Live Sessions on Zoom
· Recordings Included for Life
· Zero Upsells · 100% Content
· India & Dubai Markets
· Strategy for Every Segment
· ₹23 Cr+ Ad Spend Managed
· 1,100+ Realtors Trained
· Training Partner: Godrej Properties
· 120+ Developer & CP Clients
The Real Problem

If you're in real estate and running Meta Ads,
at least one of these will hit home.

📉
Your CPL is high and leads are weak. You're spending ₹50,000–₹2 lakh a month on Meta Ads but site visit conversions aren't happening.
❓
You don't know which campaign type to use. Instant Form, Click-to-WhatsApp, or Landing Page — nobody has given you a clear answer on what works when.
🏢
Every property type needs a different campaign — but nobody told you that. A ₹7Cr luxury villa, a commercial shop, a second home in Goa, a plot in an NA scheme, a rental apartment — each one is a completely different buyer with different triggers. Running them all the same way is why results are inconsistent.
🔄
You've watched YouTube videos, attended webinars. You still don't know exactly what to fix in your campaigns. This masterclass gives you that answer — by project type.
🌍
You're selling Dubai properties to Indian buyers but your campaigns are built like local campaigns. Off-plan inventory, AED pricing, ROI-first buyers — the entire strategy is different and nobody has taught you that.
📊
You don't know how to read your ad data correctly. Every metric looks different. You don't know when to pause a campaign and when to wait it out.
Why This Is Different

This is not a generic
Meta Ads course.

Most Meta Ads training teaches objectives, ad sets, and targeting. That's the 20% you already know. What nobody teaches is that the strategy changes completely based on what you're selling.

01  ·  Segment Specific

Different strategy for every project type

Residential, luxury, commercial, plots, land, second homes, holiday homes, rental, resale, Dubai off-plan — every property type gets its own targeting logic, creative approach, and campaign setup.

02  ·  India + Dubai

Built for Indian realtors in every market they operate

Indian CPL benchmarks, WhatsApp-first workflows, metro vs Tier 2 targeting — and a dedicated Dubai module covering off-plan strategy, NRI investor targeting, and AED-market campaign logic.

03  ·  No Upsells. Ever.

100% of the value is inside these two sessions

No follow-up program you need to buy. No "advanced" version hidden behind another payment. Everything you need is in these two evenings.

04  ·  Live, Not Recorded

Ask questions in real time

Both sessions are live on Zoom. Q&A both days. Bring your actual campaigns and your specific questions — you'll leave with answers, not just slides.

What You'll Learn

Two sessions. One complete system.

Day 1 covers strategy — campaign structure, targeting, and the segment-by-segment playbook. Day 2 covers execution — creatives, AI tools, lead quality, and optimization.

Monday · 7 July 2026 · 7:30–9:30 PM IST
The Strategy Layer
Foundation, audience strategy, and the segment-by-segment playbook
01
Why Most Real Estate Meta Campaigns Fail

The structural mistakes that kill campaigns before they start — wrong objectives, wrong architecture, zero signal quality. How Meta's algorithm actually works and what it needs from you.

FoundationAlgorithm Logic
02
Campaign Architecture & Budget Logic

Right objective, right structure, right budget distribution. The three-stage funnel — Awareness, Consideration, Conversion — and why most people only run the bottom layer.

Campaign StructureBudget Allocation
03
Audience Strategy in 2026

What Meta removed from real estate targeting and what's actually left. Building cold, warm, and hot audience layers. Custom audiences from your lead list and closed-deal database. Lookalike audiences — the single most underused targeting tool in Indian real estate. NRI buyer targeting workarounds.

TargetingLookalikeNRICustom Audiences
04
Residential ₹50L–₹5Cr: Volume & Quality

Targeting approach, messaging angles, form strategy, and how to filter quality from volume without killing lead count for mid-segment residential projects.

ResidentialAffordable–Premium
05
Luxury ₹5Cr–₹12Cr+: Everything Changes

Why standard campaigns fail at this price point. HNI targeting workarounds on Meta. Why instant forms kill luxury inquiries. What the creative must communicate. How to reach NRI buyers for ultra-premium projects.

LuxuryHNI TargetingNRI
06
Commercial, Plots, Land, Second Homes, Rental & Resale

Commercial: ROI framing, business buyer mindset, when landing pages are non-negotiable. Plots & Land: investor targeting, appreciation story, drone creative logic. Second Homes & Holiday Homes: lifestyle-first messaging, long consideration cycle, how to target the right life-stage buyer. Rental: hyperlocal, quick conversion, why fast response is everything. Resale: competing without the builder brand.

CommercialPlots & LandSecond HomesHoliday HomesRentalResale
07
Dubai Market — Off-Plan, Luxury & NRI Investor Targeting

How selling Dubai is fundamentally different from India — off-plan inventory, AED pricing, ROI-first buyers, and a completely different qualification mindset. Targeting Indian NRI buyers and HNI investors for Dubai properties using Meta. Creative messaging that speaks to yield, lifestyle, and developer credibility. Why Click-to-WhatsApp is the dominant format in Dubai real estate campaigns, and how to structure follow-up for a longer overseas buyer journey.

DubaiOff-PlanNRI InvestorsAED MarketHNI Targeting
Tuesday · 8 July 2026 · 7:30–9:30 PM IST
The Execution Layer
Creatives, campaign types, lead quality, and optimization
01
Creative Strategy & Assets

The 3-second rule. Hook formulas for each property type — EMI hooks, scarcity hooks, lifestyle hooks, ROI hooks. Video vs static vs carousel by segment. What kills real estate creatives. Hindi vs English decision. Video structure for cold vs warm audiences. How to brief your designer or videographer so you get usable output.

Video AdsStaticCarouselHooksCreative Brief
02
Using AI to Build Creatives Faster

Live demonstration — generating 20 ad copy variants in minutes, writing hook lines for different buyer segments, using AI to write a complete creative brief for your design team. Prompts you can use immediately after this session.

AI ToolsAd CopyLive Demo
03
Instant Form vs Click-to-WhatsApp vs Landing Page

A clear decision framework — which campaign type to use based on project type, price point, and your team's response capacity. Why Click-to-WhatsApp is reducing CPL by 30–50% in Indian real estate right now, and what automation you must have in place before running it.

Instant FormsClick-to-WhatsAppLanding Pages
04
Lead Form Design & Quality Filtering

The 3–4 questions that filter junk without killing volume. Which form type to use — Higher Volume vs Higher Intent. What never to put on a real estate lead form. How form structure changes for luxury vs affordable.

Lead QualityForm Optimization
05
Campaign Optimization & Reading Data

The 5 metrics that actually matter. What to do in the first 48 hours after launch. When to kill a creative vs when to give it more time. Scaling logic — horizontal vs vertical. How to read Meta's learning phase without panicking and making costly changes too early.

OptimizationScalingAnalytics
06
What You Implement First

Each segment has one highest-impact change to make immediately after this session. No overwhelm — you leave with a clear priority list based on your specific situation.

Action PlanQ&A
Our Promise
Everything is inside.
Zero upsells. Zero catches.

You pay ₹3,999 and you get everything. Both sessions, recordings, live Q&A. There is no advanced program, no follow-up course, no hidden tier you need to buy to get the real value. This is it.

✓ No follow-up programs to buy
✓ No hidden advanced course
✓ No pitch at the end of Day 2
✓ No upsell of any kind
Who This Is For

If you're in real estate,
this is for you.

🤝

Channel Partners & Brokers

Running your own ads or evaluating your vendor. Learn what a well-structured campaign looks like — whether you're selling residential, commercial, luxury, plots, or land.

🌍

Dubai-Focused Realtors

Selling off-plan or secondary market in Dubai and targeting Indian NRI buyers? Learn the exact campaign structure, messaging, and follow-up flow that works for this market.

📱

Real Estate Marketers

Managing campaigns for developers or brokers across India or Dubai. Get the 2026 tactical updates — Click-to-WhatsApp, CAPI, updated targeting reality, segment-wise creative strategy.

🏗️

Developers & Builders

Your marketing team is active but results are inconsistent. Understand the system so you can ask the right questions and set better expectations.

🌱

New to Meta Ads

Just starting out with Meta Ads for real estate? This masterclass gives you the right foundation from day one — no bad habits to unlearn later.

Nishant Somani
Who's Teaching

Nishant Somani

Founder of TechySharks — a real estate marketing agency based in Pune. Over 9 years working hands-on on real estate marketing campaigns across India and internationally.

My team has managed over ₹23 crores in annual ad spend, worked with 120+ developers and channel partners, and helped move over ₹200 crores of inventory through digital campaigns.

I'm not a trainer who read about real estate marketing in a book. I run campaigns. I fix broken funnels. I've seen what works in the Indian market and what doesn't — and that's what I teach.

🏢
Official Training Partner — ICONS Academy
Training Godrej Properties' top channel partners across Mumbai, Bangalore & Delhi
₹23Cr+
Annual ad spend managed
1,100+
Realtors trained
120+
Developer & CP clients
9 Yrs
In real estate marketing
What's Included

Everything you need.
Nothing you don't.

🎥

2 Live Sessions on Zoom

7th & 8th July, 7:30–9:30 PM IST. Live teaching, real-time Q&A, and specific answers to your questions.

♾️

Lifetime Recordings

Full recordings of both sessions shared with all participants. Watch again anytime, at your own pace.

❓

Live Q&A Both Days

Bring your actual campaigns and specific challenges. Get answers in the room, not a recorded FAQ response.

🚫

Zero Upsells

No follow-up programs. No advanced tier. No pitch on Day 2. Everything is inside these two sessions.

Reserve Your Seat

One payment. Both sessions.
Everything included.

Live Masterclass · 7 & 8 July 2026
₹3,999
Inclusive of GST · Recordings included · Zero upsells
  • ✓ 2 live sessions on Zoom (7th & 8th July)
  • ✓ 7:30 PM – 9:30 PM IST, both evenings
  • ✓ Full lifetime recordings
  • ✓ Live Q&A both days
  • ✓ Strategy for every segment: Residential, Luxury, Commercial, Plots, Land, Second Homes, Rental, Resale, Dubai Off-Plan
  • ✓ Zero upsells — complete value inside
Register Now — ₹3,999 →
Limited seats — once full, registration closes
Questions

Things people ask.

Do I need prior experience with Meta Ads to attend? ↓
No prior experience is required. The masterclass covers both foundational concepts and advanced segment-specific strategy. Whether you're running your first campaign or optimising existing ones, you'll get value from both days.
Will I get the recordings if I can't attend live? ↓
Yes. Full recordings of both sessions are shared with all registered participants. You'll have lifetime access. That said, the live sessions are where you can ask questions specific to your campaigns — attend live wherever possible.
I'm a marketer handling real estate clients, not a broker. Is this relevant? ↓
Yes, absolutely. The masterclass is built for both real estate professionals running their own ads and marketers managing campaigns for real estate clients. The segment-specific strategy sections are especially useful for client-side work.
Is there an upsell at the end of Day 2? ↓
No. There is no upsell, no follow-up program, and no pitch of any kind in this masterclass. You pay ₹3,999 and you get both sessions plus lifetime recordings. That's it.
What platform will the sessions be on? ↓
Both sessions are live on Zoom. The link will be shared with you after registration.
Does this cover all types of real estate — residential, commercial, plots, holiday homes? ↓
Yes, all of them. Day 1 has a full segment-by-segment breakdown covering: affordable residential, luxury (₹5Cr+), commercial, plots and land, second homes and holiday homes, rental, resale, and Dubai off-plan. Each segment gets its own targeting logic, creative approach, and campaign type recommendation. This is the entire real estate spectrum — not just one category.

Every rupee on the wrong campaign
is a rupee that didn't get you a site visit.

Two evenings. One complete system. For every type of real estate professional.

Reserve Your Seat — ₹3,999 →
✓ No upsells  ·  ✓ Recordings included  ·  ✓ 7 & 8 July 2026
Meta Ads for Real Estate — Live Masterclass 7 & 8 July · 7:30–9:30 PM · Zoom · Zero Upsells
₹3,999 — Register →